If you are familiar with the terminology, white hat and black hat optimisation are concepts that are easy to define and you know exactly where you are with your choices. However, a third hat appears in the hand of cards that SEO companies can deal out. Grey hat search engine optimization is a convenient fuzziness somewhere between the two and you will need to weigh up the risk of gambling your reputation and online business profits when you choose which hat to wear.
Opt for risky black hat methods and your rankings will probably shoot to the top, bringing you significant increases in web traffic but search engines like Google will penalise your site or even blackball it if they find your methods are subversive. Opt for low risk white hat methods and you are doing the right thing, but gaining slowly and surely. Although there are some quick wins, search engines like to ensure these are not forced by manipulators of the system and result in good quality search results.
So what about grey hat – it sounds shady doesn’t it? Search engine optimisation companies use grey hat methods in that they push the boundaries right up to what will definitely be penalised but stay on the right side of that line. This may mean the techniques they use are perfectly legitimate for the time being, but will eventually be outlawed. Wearing a grey hat is generally seen to bring good results but be careful to ensure you know what areas may become a risk in the future, and keep within that line. So use only Organic SEO Company or quality Search Engine Optimization Services.